Bruce Furst is a respected Austin, Texas, entrepreneur who oversees Intergalactic Royalty Operations Corporation (iRoc) and provides direct licensing services to a variety of corporate clients. Bruce Furst has also had an integral role in the launch of the careers of actors such as Booboo Stewart, whom he selected as a lead in the 2006 movie Fly Kidz, which featured actors with exceptional dance moves.
Booboo Stewart has since flourished as an up-and-coming talent who starred in the Twilight series film Breaking Dawn as Seth Clearwater. Stewart also had a role as Jay in Descendants, a popular Disney Channel Original Movie that spawned a recently released sequel, Descendants 2.
Interviewed alongside Sofia Carson by the Mirror in September 2017, about his upcoming role in the latter production, Stewart described it as an honor to reprise a heritage character and extend the character’s life on film. He noted that there is a reason why sequels are made, typically having to do with the depth of the characters and the sense that there is room for them to grow. With the Vancouver-filmed movie described by Carson as darker and more emotional, there are hopes that a third installment of the Descendants franchise will soon be in the offing.
Bruce Furst is a respected Austin, Texas, entrepreneur who leads Ashber Corporation and other entertainment-focused ventures. Bruce Furst’s resume includes an executive producer credit on the 2006 top-selling holiday album Christmas Classics: Yesterday, Today, and Tomorrow, which featured artists from Toni Braxton to Tony Bennett giving interpretations of timeless tunes.
One of the well-known holiday standards on the album is “Have Yourself a Merry Little Christmas,” co-written by songwriters Hugh Martin and Ralph Blane. It originally gained popularity as a Judy Garland vocal within the 1944 film Meet Me in St. Louis. As Martin describes it, the song first took form as a “madrigal-like” melody, which he threw out as unworkable.
Fortunately, songwriting partner Blane had heard the tune and initiated a hunt through the wastepaper basket to find it. Melody in hand, they worked to create words for a song that would be suitable for one of the Garland vehicle’s saddest scenes. The initial song presented was deemed by Garland to be too downbeat, despite the scene it would inhabit, and Martin and Blane set to work creating a song that had the more uplifting sense of the protagonist “smiling through her tears.”
As president of Ashber Corporation in Austin, Texas, Bruce Furst offers a full range of services spanning the executive production of films and music and related licensing deals. Bruce Furst is also head of the Intergalactic Royalty Operations Corporation (IROC), which has a unique focus on licensing and distributing royalties tied to artists’ works used anywhere beyond planet Earth.
IROC was founded in the month that the US president drew attention to entrepreneurial needs related to reaching Mars. The firm’s sphere of activity is similar to that of the American Society of Composers, Authors and Publishers. Unlike ASCAP, it represents an area that extends throughout Earth's stratosphere and the Milky Way Galaxy.
At the center of IROC’s conception is the realization that any destination traveled to or populated by humankind will require music. Brand recognition will be linked with distribution in ways that encompass humans and whatever forms of life are discovered. In a private June 2016 meeting with NASA in Houston, Mr. Furst discussed IROC and its relation to NASA verification protocols that encompass data projected to remote planets and other parts of the galaxy.
With over 20 years of experience in the entertainment industry, Bruce Furst boasts significant expertise in film and music licensing.