As president of Ashber Corporation in Austin, Texas, Bruce Furst offers a full range of services spanning the executive production of films and music and related licensing deals. Bruce Furst is also head of the Intergalactic Royalty Operations Corporation (IROC), which has a unique focus on licensing and distributing royalties tied to artists’ works used anywhere beyond planet Earth.
IROC was founded in the month that the US president drew attention to entrepreneurial needs related to reaching Mars. The firm’s sphere of activity is similar to that of the American Society of Composers, Authors and Publishers. Unlike ASCAP, it represents an area that extends throughout Earth's stratosphere and the Milky Way Galaxy.
At the center of IROC’s conception is the realization that any destination traveled to or populated by humankind will require music. Brand recognition will be linked with distribution in ways that encompass humans and whatever forms of life are discovered. In a private June 2016 meeting with NASA in Houston, Mr. Furst discussed IROC and its relation to NASA verification protocols that encompass data projected to remote planets and other parts of the galaxy.
With over 20 years of experience in the entertainment industry, Bruce Furst boasts significant expertise in film and music licensing.