A veteran entertainment executive, Bruce Furst is also popularly known as “Mr. Brand Licensing.” Among his roles, Bruce Furst serves as CEO of Intergalactic Royalty Operations Corporation (iRoc), headquartered in Austin, Texas.

iRoc is patterned after the American Society of Composers, Authors, and Publishers, the largest firm in the United States distributing and collecting royalties on behalf of the entertainment sector. In iRoc’s case, the company licenses and distributes royalties for those who publicly perform their copyrighted creations outside of earth and earth’s stratosphere, which more specifically spans 31 miles above earth’s surface.

With the exception of earth, copyrights of members are protected in all planets located inside the Milky Way Galaxy, and the firm will offer marketing services for brands wishing to expand to outer space. iRoc has already made initial discussions with NASA on issues relating to music and data verification outside of planet earth. It is also in various stages of planned collaboration with prominent individuals and their companies with interest in space. These include Elon Musk of SpaceX, and Amazon CEO Jeff Bezos and his Blue Blue Origin aerospace venture.