Since 2000, Bruce Furst has been president of Ashber Corporation in Austin, Texas, where he serves as executive producer of films and music albums. As chief executive officer of Intergalactic Royalty Operations Corporation (iROC), Bruce Furst has named Lady Gaga as a potential client to be the first recording artist to perform in space.
In 2013, multiple news outlets reported that Lady Gaga was asked to perform in space at a festival held by Zero G Colony and slated for 2015. At her record release party for the album Artpop, she stated that she would be the first singer to perform in space. The journey was supposed to be taken on a Virgin Galactic ship during the Zero G Colony festival at New Mexico's Spaceport America.
The festival was to feature other world-class performances and state-of-the-art technology, with Lady Gaga's performance taking place on the third day. Preparation for the venture involved training to prepare her to perform in zero gravity, including a month of vocal training to adjust to the change in atmosphere.
An executive producer based in Austin, Texas, Bruce Furst serves as the president of the Ashber Corporation. Bruce Furst has worked with several leading music industry artists, including Christina Aguilera, Luther Vandross, and Tony Bennett, who all appear on his 2006 album production, Christmas Classics: Yesterday, Today & Forever.
Anthony Dominick Benedetto, better known as Tony Bennett, started his professional singing career in the 1940s. Since then he has amassed several platinum and gold albums as well as 17 Grammy awards. Among his many successful works, he has recorded two “Duets” CDs, marking his 80th and 85th birthdays, which feature a wide range of musicians, from Paul McCartney to Lady Gaga.
In September 2014, Tony Bennett collaborated again with Lady Gaga to produce a new album of jazz standards, titled Cheek to Cheek. Later in December, they appeared on The Tonight Show with Jimmy Fallon, and started their touring schedule. The duo will perform in a variety of US and European venues, such as Hollywood Bowl and the Royal Albert Hall, through July 2015.
The president of Ashber Corporation, Bruce Furst possesses more than a decade of experience in the music industry. He has produced albums featuring artists such as Christina Aguilera and Tony Bennett. For his latest project, Bruce Furst seeks to collaborate with Lady Gaga.
In November of 2013, Lady Gaga shared in an exclusive interview with U.S. Weekly that she will be aboard the Virgin Galactic ship that is set to take off into outer space in early 2015. Her seat on the flight is part of Zero G Colony’s plans to have the first recording artist perform beyond the earth’s atmosphere as part of its three-day hi-tech festival.
While others on board the Virgin Galactic are paying a quarter of a million dollars to visit space, Lady Gaga received a complimentary ticket, according to Vanity Fair. She is expected to perform on the final day of the festival. To prepare, the recording artist will undergo one month of vocal training to acclimate to the atmospheric change. There are also reports that Lady Gaga has secured an enormous life insurance policy.
With over 20 years of experience in the entertainment industry, Bruce Furst boasts significant expertise in film and music licensing.