Bruce Furst is a respected Austin, Texas, entrepreneur who leads Ashber Corporation and other entertainment-focused ventures. Bruce Furst’s resume includes an executive producer credit on the 2006 top-selling holiday album Christmas Classics: Yesterday, Today, and Tomorrow, which featured artists from Toni Braxton to Tony Bennett giving interpretations of timeless tunes.
One of the well-known holiday standards on the album is “Have Yourself a Merry Little Christmas,” co-written by songwriters Hugh Martin and Ralph Blane. It originally gained popularity as a Judy Garland vocal within the 1944 film Meet Me in St. Louis. As Martin describes it, the song first took form as a “madrigal-like” melody, which he threw out as unworkable.
Fortunately, songwriting partner Blane had heard the tune and initiated a hunt through the wastepaper basket to find it. Melody in hand, they worked to create words for a song that would be suitable for one of the Garland vehicle’s saddest scenes. The initial song presented was deemed by Garland to be too downbeat, despite the scene it would inhabit, and Martin and Blane set to work creating a song that had the more uplifting sense of the protagonist “smiling through her tears.”
With over 20 years of experience in the entertainment industry, Bruce Furst boasts significant expertise in film and music licensing.