Since 2000, Bruce Furst has been president of Ashber Corporation in Austin, Texas, where he serves as executive producer of films and music albums. As chief executive officer of Intergalactic Royalty Operations Corporation (iROC), Bruce Furst has named Lady Gaga as a potential client to be the first recording artist to perform in space.
In 2013, multiple news outlets reported that Lady Gaga was asked to perform in space at a festival held by Zero G Colony and slated for 2015. At her record release party for the album Artpop, she stated that she would be the first singer to perform in space. The journey was supposed to be taken on a Virgin Galactic ship during the Zero G Colony festival at New Mexico's Spaceport America.
The festival was to feature other world-class performances and state-of-the-art technology, with Lady Gaga's performance taking place on the third day. Preparation for the venture involved training to prepare her to perform in zero gravity, including a month of vocal training to adjust to the change in atmosphere.
With over 20 years of experience in the entertainment industry, Bruce Furst boasts significant expertise in film and music licensing.