Anticipating the advancement of space travel, iRoc aims to license and distribute royalties for the performance of members' copyrighted works anywhere off of planet Earth. This includes performances of works on any planet within the Milky Way Galaxy other than Earth and its stratosphere, which extends 31 miles from Earth’s surface.
In addition to distributing royalties, iRoc plans to develop effective marketing for brands interested in distributing products in space. In preparing for these endeavors, Bruce Furst met with NASA at the Johnson Space Center in Houston to explore NASA’s capacity to provide iRoc with verification of music and data to be projected to other planets. Led by experienced entertainment industry professionals, iRoc aims to create “a digital handshake between branded entertainment content and outer space.”